THE BABYSITTER DIGITAL CAMPAIGN

For Cole, his babysitter is his best friend. He has a rough time at school making friends, he has a rough time in life facing his fears, but with Bee — none of that matters. That is until she tries to use his innocent blood in an occult satanic ritual. From twists and turns to guts and gore, The Babysitter is a rollercoaster ride through the campy horror genre to the cliches of the 80’s teen drive-in flicks.

To play up this dynamic nature, the social campaign highlighted the horror, the Insta-famous cast as well as the demonic themes that underlined the plot.